Column: CEO Learnings
James Golden’s book, Rush on the Radio: A Tribute from His Friend and Sidekick James Golden, aka Bo Snerdley, is a fascinating memoir that delves into the life and career of the legendary talk radio host, Rush Limbaugh.
Who is Bo Snerdley?
As a close friend and longtime collaborator of Limbaugh’s, Golden (known as “Bo Snerdly” on air) is uniquely positioned to offer insights into Limbaugh’s journey to becoming one of the most influential voices in conservative politics.
One of the most compelling aspects of the book is Golden’s personal journey to becoming Limbaugh’s screener. As an African-American conservative, Golden was a rare breed in the world of talk radio, which made his eventual collaboration with Limbaugh all the more unexpected. 
Golden’s story is one of perseverance and dedication, as he recounts the struggles he faced in his early career and the sacrifices he made to pursue his passion for talk radio.
Personal anecdotes
Throughout the book, Golden emphasizes the humanity of Rush Limbaugh, which is often overlooked in the media’s portrayal of him as a polarizing figure.
Golden recounts numerous personal anecdotes that reveal the man behind the microphone, such as Limbaugh’s love for golf and his fondness for sharing meals with his staff. Golden also highlights Limbaugh’s generosity, both towards his colleagues and towards his listeners, who often wrote in with personal stories that touched Limbaugh deeply.
Humor
Perhaps most notable, however, is Golden’s exploration of how Rush Limbaugh combined humor with conservative politics to create a unique and compelling brand of commentary.
Golden writes extensively about Limbaugh’s talent for making complex political issues accessible and entertaining to a wide audience, and his ability to use humor to defuse tense situations and win over skeptics.
Golden’s stories of Limbaugh’s legendary on-air rants and satirical skits are both hilarious and informative, illustrating how Limbaugh’s style resonated with millions of listeners and transformed the world of talk radio.
His last days
Of course, no review of “Rush on the Radio“ would be complete without addressing Limbaugh’s passing in February 2021, after a battle with lung cancer. 
Golden devotes an entire chapter to this somber topic, offering a heartfelt tribute to his friend and colleague.
Golden writes movingly about Limbaugh’s final days, describing how he continued to work tirelessly even as his health deteriorated, and how he remained optimistic and determined to fight his illness until the very end.
Impact, Influence and Legacy
Golden also reflects on the impact that Limbaugh had on his listeners and on the conservative movement more broadly. He describes the outpouring of grief and admiration that followed Limbaugh’s passing, and the sense of loss felt by millions of fans who had followed Limbaugh’s career for decades.
But Golden also emphasizes the legacy that Limbaugh leaves behind, arguing that his unique blend of humor, intellect and conservative values will continue to influence the world of talk radio for years to come.
Overall, Rush on the Radio is a must-read for anyone interested in the life and legacy of Rush Limbaugh.
James Golden’s insights into Limbaugh’s career and personality are invaluable, and his writing style is engaging and entertaining. Whether you’re a die-hard fan of Limbaugh’s or simply curious about the man behind the microphone, this book is sure to provide new and fascinating perspectives on one of the most influential figures in modern media.
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Rush on the Radio: A Tribute from His Friend and Sidekick James Golden, Aka Bo Snerdley — by James Golden
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